“Top of Mind”, and the 10 Lessons I Learned From the Book
Use Content to Unleash Your Influence and Engage Those Who Matter to You.
Ten Lessons I Learned from the Book “Top of Mind”
By John Hall
1.-“Me” Marketing Vs. “You” Marketing.
Old marketing techniques of the door to door sale or even telemarketers are slowly disappearing. Nobody likes to receive a call or listen to a knock on the door, to hear a long speech about the quality of a product, or the benefits of a service, this is what is called “Me” marketing. Instead, now marketing is focused on what my product or service can help a customer, therefore we’ll call it Your Marketing strategy.
2.- Content Triggers.
Content triggers are what make you see an add and feel instantly identified with the message, “You” marketers search for interest, questions, or trends that people are looking for and connect instantly. How do they do it? just by listening to the target market’s problems and presenting a product offering those characteristics.
3.- The Knowledge Bank.
And where do you store all the information acquired? Simple in a bank, a Knowledge Bank, where you have the information available all the time for your sale, people can access all the good ideas.
4.- Make people Like you.
People like what they can relate to, nobody likes the know it all, the flawless person who does everything perfect all the time. Instead, we tend to identify with people sharing their struggles and defects, and you can talk about how you or your company dealt whit these situations, it will make your message real and relatable.
5.- The Comedian, The Coach, The Talk Show Host.
The first thing you have to decide is how do you want to share your message; you can be intelligent and funny as a comedian, be inspiring and caring like a football coach, or like Oprah and be a mix of both. Define the way you want to communicate your message, and it’ll be easier to create.
6.- Clear as Chrystal.
The truth will always reveal, so don’t try to hide some bad behavior, sooner or later it will come out, and your company, product, or service will be affected, or you…
